CHANGELOG

Visual Email Layout Editor, Instant Signup Links, and Managing Email Suppressions

This fall we've been focused bringing you an awesome email editing experience, starting with the email layout editor. Plus, we also managed to sneak in instant, one-click campaign signup links!


Justin Britten

· 2 min read
Visual Email Layout Editor, Instant Signup Links, and Managing Email Suppressions

A Completely Redesigned, Visual Email Layout Editor

Previously, our email layout editor was HTML-only and you had to be a developer, with expertise in the complex world of HTML email design, in order to customize your projects's email layout.

Today, we're introducing our new, visual, block-based email layout editor. Just drag and drop blocks in order to design an amazing email layout. You can customize the design so it looks great on both desktop and on mobile. And, you can upload your own images that will be served from our CDN.

New Email Layout Editor

As you can see, this is a huge improvement over our previous editor.

Old Email Layout Editor
Old Email Layout Editor

But, don't worry devs, you can still switch over to the advanced HTML editor where you can directly edit the layout's source code.

If you already have a list of people that you want to add to your new Prefinery campaign (for example, if you're moving to Prefinery from another service), you may want your audience to participate in your latest campaign without them having to head to your website, view your signup form, and re-submit their email address.

The solution? Instant Signup Links! With one click a person is added to your pre-launch or word of mouth referral campaign and given their unique referral link. They don’t have to see your Signup Form and re-submit their email address.

You can give your audience their unique, one-click signup link by including them in an email blast from your favorite email marketing software, including Klaviyo, MailChimp, ActiveCampaign, Drip, GetResponse, Infusionsoft, and many more.

Check out this guide on how to use Instant Signup Links.

Managing Your Email Suppression List

A suppression list — or exclusion list, as it is sometimes called — is a list of recipient email addresses to which you do NOT want to send email.

Continuing to send messages to invalid email addresses or to recipients who no longer want to receive your emails can negatively impact your sender reputation. By maintaining an up-to-date suppression list, you can avoid sending unwanted messages.

Behind the scenes, Prefinery has always managed a suppression list for your project. When a user unsubscribes, or an email hard bounces, that address is added to your project's suppression list so that no future emails are sent to that address.

With this change, you can now view the addresses on your project's suppression list, reactivate addresses which had previously hard bounced, and manually add addresses to the list. Additionally, this can all be managed via both the UI and our API's new Suppressions endpoint.

See this guide on how to use your project's suppression list.

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