Launch smarter, grow faster with the Prefinery blog.

Get tips and advice on running a successful pre-launch waitlist or word-of-mouth referral campaign for your online tech business.

How to Test Referral Messaging with A/B Testing

Learn how to enhance your referral program by A/B testing messaging elements like subject lines and call-to-action buttons for better results.

Justin Britten

8 Sep 2025 · 15 min read

How to Use Segmentation for Referral Personalization

Learn how segmentation enhances referral programs by delivering personalized messages that increase engagement and boost conversions.

Justin Britten

1 Sep 2025 · 13 min read

5 Steps to Analyze Cost Per Referral

Learn how to effectively analyze cost per referral to optimize your referral program and boost customer acquisition and profitability.

Justin Britten

11 Aug 2025 · 16 min read

How To Build a Mobile-First Referral Program

Unlock growth with a mobile-first referral program by leveraging effective strategies and tools for user engagement and tracking.

Justin Britten

3 Aug 2025 · 15 min read

Checklist for Building Referral Communities

Learn how to build effective referral communities for SaaS growth, enhancing customer loyalty and maximizing revenue through strategic planning.

Justin Britten

28 Jul 2025 · 17 min read

From Zero to 10,000 Signups: How to Build a Viral Waitlist Before Your Product Launch

Learn how to build a viral waitlist that converts signups into lasting growth through effective strategies and tools.

Justin Britten

13 Jul 2025 · 19 min read

The ROI of Waitlist Software: Why Investing in Pre-Launch Tools Pays Off

Investing in waitlist software can greatly enhance product launches, driving higher conversion rates, reducing costs, and optimizing growth strategies.

Justin Britten

6 Jul 2025 · 15 min read

How to Turn Your Product Waitlist Into a Growth Engine: Lessons from Successful Startups

Learn how to leverage waitlists as a powerful growth tool with strategies from successful startups to boost engagement and conversions.

Justin Britten

29 Jun 2025 · 16 min read

Fintech App Launch Marketing: How to Build a Waitlist That Converts

Learn how to launch a fintech app by building a waitlist that fosters trust, compliance, and viral growth through effective marketing strategies.

Justin Britten

9 Jun 2025 · 19 min read