Launch smarter, grow faster with the Prefinery blog.

Get tips and advice on running a successful pre-launch waitlist or word-of-mouth referral campaign for your online tech business.

Referral Program ROI Calculator

Calculate the ROI of your referral program with our free tool! See how much revenue your referrals generate and optimize your strategy today.

Justin Britten

11 Jan 2026 · 3 min read

How Cohort Analysis Boosts Referral Campaigns

Use cohort analysis to compare referral sources, spot high-value channels, detect churn early, and optimize rewards to boost retention and lifetime value.

Justin Britten

4 Jan 2026 · 15 min read

SaaS Referral Campaigns: Segmentation Best Practices

Targeted segmentation is the key to scaling SaaS referral programs—use lifecycle, behavioral, firmographic, value, and geographic splits to boost conversions and ROI.

Justin Britten

29 Dec 2025 · 20 min read

Checklist for Optimizing Time-to-Referral Metrics

Shorten time-to-referral by tracking key metrics, timing prompts at engagement milestones, simplifying sharing, and automating workflows for faster referrals.

Justin Britten

14 Dec 2025 · 13 min read

Referral Fraud: Types and Prevention

Learn common referral fraud tactics in SaaS and practical prevention: identity checks, device fingerprinting, reward holds, monitoring, and enforcement.

Justin Britten

7 Dec 2025 · 15 min read