6 Referral Marketing Rules You Need to Know Referral marketing is an age-old strategy that leverages personal recommendations and word of mouth to drive new leads to a business while tapping into networks of its existing customer base. Abdul Wahab 22 Sep 2023 · 11 min read
Referral Marketing: Pros and Cons It’s important to note that referral marketing campaigns come with good and bad. In that, there are a few advantages and disadvantages of referral marketing that a company must weigh before launching a referral program. Abdul Wahab 19 Sep 2023 · 6 min read
9 Best Referral Marketing Tips in 2023 Referral marketing has worked phenomenally over the years, not just for SaaS enterprises but for e-commerce businesses as well. Companies that have employed referral programs witnessed a 3-5X spike in conversion rate, making it the perfect strategy to grow sales while limiting the cost per action. Abdul Wahab 15 Sep 2023 · 11 min read
How to Prevent and Deal with Referral Marketing Fraud? Referral programs might be the most cost-effective customer acquisition channels, but they’re as much at risk for fraud. Being a campaign that runs on behalf of incentive-driven people, referral programs are a hitlist for fraudsters looking to win bucks without putting in the effort. Abdul Wahab 12 Sep 2023 · 8 min read
What is Referral Marketing? From a consumer’s perspective, it’s only natural to trust recommendations from people you know compared to traditional media. This growing reliance on personal recommendations, makes referral marketing the ideal way to generate leads. Abdul Wahab 8 Sep 2023 · 9 min read
6 Best Referral Marketing Strategies Referrals can be unpredictable and relying on hit-or-miss methods to get referrals can destroy a good product’s potential. Word-of-mouth marketing sounds easy and fun, but it actually takes lots of planning and careful execution to create an engine where customers bring valuable leads. Abdul Wahab 5 Sep 2023 · 7 min read
7 Best Examples of Referral Marketing If you’re betting your success on a referral program, better make it prominent enough for people to see and participate. We’ve pinned down the leading referral marketing examples to help you maximize your reach across different channels. Abdul Wahab 1 Sep 2023 · 12 min read
15 Best Referral Marketing Ideas in 2023 The constant bombardment of branded content has made paid media less potent in shaping prospects’ minds in favor of a new product. Businesses’ growing dependency on paid marketing channels has paved the way for a more trusted alternative - referral marketing. Abdul Wahab 29 Aug 2023 · 16 min read
Why is Post Launch Campaign Analysis Important? This is because a new product launch is rarely a success on its own – rather, every launch needs incremental and calculated tweaks to be made based on user feedback after the all-important launch date. Abdul Wahab 25 Aug 2023 · 6 min read
