The Prefinery Blog

How to Do a Pre-Launch Campaign for Free?

As an upcoming startup, you don’t need a hefty marketing budget to make yourself visible to prospective customers. We have outlined seven compelling tactics to conduct your pre-launch campaign with little or no budget.

Kate Caldwell

24 Mar 2023 · 8 min read

10 Best Pre-Launch SaaS Campaign Examples

We have listed the most effective SaaS pre-launch campaign examples you should adopt for a successful launch day.

Kate Caldwell

21 Mar 2023 · 11 min read

7 Pre-Launch Campaign Best Practices You Need to Know

In a world where 95% of new product launches fail, you need an effective pre-launch marketing plan in place to ensure yours makes the cut.

Kate Caldwell

17 Mar 2023 · 8 min read

How Robinhood Did a Stellar Pre-Launch Campaign

Robinhood acquired 1 million users on the waitlist before it existed. Discover what effective marketing strategies they adopted to build the hype.

Kate Caldwell

14 Mar 2023 · 9 min read

Benefits of Running a Pre-launch Campaign for your SaaS Startup

An effective pre-launch marketing strategy is imperative to get your name out there, dominate your competitors, validate your business idea, and generate hype.

Kate Caldwell

9 Mar 2023 · 8 min read

What is a Pre-Launch Campaign?

A pre-launch campaign's primary goal is to build excitement and anticipation around your upcoming product.

Kate Caldwell

4 Mar 2023 · 8 min read

Pre-Launch Campaign Checklist

While launching a start-up or introducing a new product to the market is challenging enough, as an entrepreneur, you also need a pre-launch checklist to ensure your product launch is successful.

Kate Caldwell

1 Mar 2023 · 8 min read

Email Preheader, Country Form Question, and Automatically Show the Referral Page to Returning Users

This March we're bringing you a bunch of improvements, such as the ability to add a preheader to your emails, ask subscribers for their country of residence, automatically show the referral page to returning users, and block people from gaming the referral system with plus or dot email addresses.

Justin Britten

31 Mar 2021 · 2 min read

More Integrations, Roll API Keys, Webhook Signatures

This February we've added a bunch of new integrations in addition to our existing Zapier support. Now, you can also integrate Prefinery with Pabbly Connect, Integromat, Integrately and SyncSpider. Plus, we're now signing webhooks (for added security) and letting you create multiple API keys.

Justin Britten

28 Feb 2021 · 2 min read