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9 Best Referral Marketing Tips in 2023

Referral marketing has worked phenomenally over the years, not just for SaaS enterprises but for e-commerce businesses as well. Companies that have employed referral programs witnessed a 3-5X spike in conversion rate, making it the perfect strategy to grow sales while limiting the cost per action.

Abdul Wahab

15 Sep 2023 · 11 min read

How to Prevent and Deal with Referral Marketing Fraud?

Referral programs might be the most cost-effective customer acquisition channels, but they’re as much at risk for fraud. Being a campaign that runs on behalf of incentive-driven people, referral programs are a hitlist for fraudsters looking to win bucks without putting in the effort.

Abdul Wahab

12 Sep 2023 · 8 min read

What is Referral Marketing?

From a consumer’s perspective, it’s only natural to trust recommendations from people you know compared to traditional media. This growing reliance on personal recommendations, makes referral marketing the ideal way to generate leads.

Abdul Wahab

8 Sep 2023 · 9 min read

6 Best Referral Marketing Strategies

Referrals can be unpredictable and relying on hit-or-miss methods to get referrals can destroy a good product’s potential. Word-of-mouth marketing sounds easy and fun, but it actually takes lots of planning and careful execution to create an engine where customers bring valuable leads.

Abdul Wahab

5 Sep 2023 · 7 min read

7 Best Examples of Referral Marketing

If you’re betting your success on a referral program, better make it prominent enough for people to see and participate. We’ve pinned down the leading referral marketing examples to help you maximize your reach across different channels.

Abdul Wahab

1 Sep 2023 · 12 min read

15 Best Referral Marketing Ideas in 2023

The constant bombardment of branded content has made paid media less potent in shaping prospects’ minds in favor of a new product. Businesses’ growing dependency on paid marketing channels has paved the way for a more trusted alternative - referral marketing.

Abdul Wahab

29 Aug 2023 · 16 min read

Why is Post Launch Campaign Analysis Important?

This is because a new product launch is rarely a success on its own – rather, every launch needs incremental and calculated tweaks to be made based on user feedback after the all-important launch date.

Abdul Wahab

25 Aug 2023 · 6 min read

7 Best Post-Launch Campaign Ideas for a Successful Product Launch

Post-launch campaigns go beyond the initial hype, extending the excitement generated during your product launch, and harnessing it to drive continued success.

Abdul Wahab

22 Aug 2023 · 8 min read

Post Launch Campaign vs. Pre-launch Campaign: Differences

Of the 30,000 products launched every year, 90% fail due to a lack of planning and unified team effort. In today’s robust startup space, launching a new product, and propelling it to success demand a more structured approach to marketing – pre-launch and post-launch campaigns.

Abdul Wahab

18 Aug 2023 · 9 min read