Launch smarter, grow faster with the Prefinery blog.

How to Do a New Product Launch Press Release

The catch is, a press release shouldn’t only appeal to the target audience; rather, it must entice mainstream journalists and media outlets first and foremost. Learn to write a compelling product launch press release that gets published and speeds up your lead generation process.

Abdul Wahab

16 May 2023 · 12 min read

Introducing Our Fresh New Look: The Next Chapter Begins!

After 13 incredible years of growth and working with some of the hottest startups and digital products in the world, we are thrilled to unveil our new logo.

Justin Britten

15 May 2023 · 2 min read

New Product Launch Marketing Strategy

A product launch marketing strategy is like rocket fuel for your new product, propelling it to success in the market. The plan encompasses various advertising activities and tactics aimed at creating awareness, generating interest, and driving sales for the newly launched product.

Abdul Wahab

12 May 2023 · 11 min read

How to Create a Landing Page for Your Product Launch?

A landing page legitimizes your business as a credible player, announces your presence among potential audiences, and registers interested individuals for special credits. Learn how to create a landing page that converts visitors into customers and sets your future product launches up for success.

Abdul Wahab

9 May 2023 · 10 min read

5 Product Launch Failures We Can Learn From

In the world of finance, companies that have made it big have had to overcome challenges and failures in their journey, some even filing for bankruptcy at some point in their history.

Abdul Wahab

5 May 2023 · 12 min read

7 Successful Product Launch Examples

Hundreds of products launch every year, but barely dozens make it to the top of the charts. As an upcoming startup or a conglomerate preparing to introduce a new product, there’s much to learn from previous successes and strategies to imitate while keeping your rarity intact.

Abdul Wahab

2 May 2023 · 12 min read

10-Step Product Launch Checklist

While the process looks exhilarating under the spotlight, launching a new product is a nerve-wracking experience for the backstage staff. With so much at stake, curating a checklist for product launch is imperative to ensure nothing is overlooked while you plan the main event.

Abdul Wahab

28 Apr 2023 · 10 min read

12 Product Launch Metrics to Measure Success

Marketers derive valuable insights from consumer behavior and response to the product, directing marketing departments to refine their strategy for better outreach. We’ve outlined the most important product launch indicators you must pay attention to for your upcoming launch.

Abdul Wahab

25 Apr 2023 · 9 min read

7 Product Launch Strategies

When it comes to a successful product launch event, there is no set roadmap to follow. Rather, it’s a non-linear journey with friction along the way. Incorporate these seven product launch strategies into your plan to drive conversions and set the momentum for higher revenue.

Abdul Wahab

21 Apr 2023 · 8 min read