The Waitlist and Referral Playbook for Founders and Growth Teams

Practical guides on viral waitlists, referral programs, and pre-launch growth for founders and growth teams who want an audience before they launch.

Starting a Refer a Friend Campaign? Here are seven tips to get you started.

There are a number of refer-a-friend best practices to consider when running a referral program. Here are seven tips to get you started.

Kate Caldwell

13 Oct 2020 · 6 min read

Goal-driven Rewards, Vanity Referral Codes, and a Redesigned Project Creation Wizard

This summer we've been focused on allowing you to set up goal-driven rewards that will ramp up engagement with your prelaunch waitlist or word of mouth referral campaigns.

Justin Britten

29 Sep 2020 · 2 min read

Looking to scale your business? Word of mouth marketing is your secret weapon.

If you want to get the most out of your business you need to master Word of Mouth Marketing (WOMM). It’s the most scalable way to sustainably grow your business.

Kate Caldwell

14 Sep 2020 · 5 min read

Ditching Google Analytics, Expanding Infrastructure, and Blocking Fake Signups

This spring we've been focused on privacy, security, and infrastructure improvements. We've removed nearly all 3rd party trackers, including Google Analytics, and expanded our infrastructure to more redundant datacenters.

Justin Britten

30 Jun 2020 · 3 min read