After 13 incredible years of growth and working with you guys - some of the hottest startups and digital products in the world - we are thrilled to unveil the new logo for our beloved Prefinery 🥳
This rebranding represents a significant milestone in our journey, as we recently hired Contrast UX - a leading UI/UX Design Agency - to continue to evolve our product and brand and cater to the ever-changing needs of our customers.
Our original logo has been with us since day one, standing as a symbol of our dedication to providing the best solutions for digital products worldwide. However, as our vision for the future unfolds with our customer’s needs, we felt it was time to breathe fresh life into our brand, making it even more fresh and relevant for today's competitive landscape.
The new logo features magenta circles that signify points on a graph, embodying our commitment to growth and continuous improvement. We've also updated the tone of our signature orange, to a vibrant new magenta, with a captivating gradient that exudes the warmth and energy of a sunrise. This symbolizes the jump-start of your product, celebrating the new era that begins as you launch your product with our flagship feature: the pre-launch waiting list campaign. Most importantly, this is your journey of success and we want to incorporate that into our logo.
As we turn the page and embrace this new chapter, we remain steadfast in our dedication to helping startups and enterprises alike navigate the complexities of the digital world. Our new logo reflects not only the values we've upheld for over a decade but also the exciting future that lies ahead.
We want to extend a heartfelt thank you to all of our customers, partners, and team members for being part of our story thus far. We couldn't have done it without your support, and we're eager to continue working together as we forge new paths in the world of launching and growing your digital products.
Stay tuned for more exciting updates, and join us in celebrating this fresh start! 🎉🌅🚀