8 Best Referral Program Tools To Steer Refer-a-Friend Campaign

Since 9 in 10 customers trust referrals from friends and family, customers' success stories can be a feather in the cap to boost your referral marketing outcome. This shows how people value a good recommendation from someone they know.

Abdul Wahab

Abdul Wahab

· 9 min read
8 Best Referral Program Tools To Steer Refer-a-Friend Campaign

According to a Nielson survey, 92% of customers trust recommendations from friends and family. A percentile so high is an indication that successful referral programs can yield hefty profits, growing your business from a startup to an enterprise.

Since 9 in 10 customers trust referrals from friends and family, customers' success stories can be a feather in the cap to boost your referral marketing outcome. This shows how people value a good recommendation from someone they know.

That said, manually managing referral marketing campaigns can be time-consuming. You need a technologically advanced system that effectively sets up a referral program and pairs it up with the right referral software.

Consequently, referral marketing software tools can help track, distribute, and convert referrals.

In this article, we will discuss what refer a friend campaign software is and how propping up software helps build a referral program. Here’s a list of the 8 best referral software tools and what makes them suitable to run your business.

What Is A Referral Program Software?

A referral program software makes it easy for businesses to run multiple referral marketing programs at once. Referral tools give you an overarching view of your refer-a-friend program across all devices and platforms without jumping hoops and juggling reports. Referral software helps you understand where your referral marketing is leading, where it's not, and how to improve it.

With the right referral software in your arsenal,  you can effectively launch your campaign with maximum impact. Referral marketing tools help track performance and distribute referral rewards such as gift cards, discounts, or loyalty points to those who have earned them, without manual interference

Why Do You Need A Referral Program Software?

To maximize the impact of your marketing efforts, acquire more organic leads, and turn your existing customers into brand advocates, you need to partner your marketing campaign with the best tools.

Failure to choose the right referral program software may result in a complicated mess for your customers where they would have no idea about their generated referrals and payments. As a marketer, you want to ensure your best customers are satisfied and avoid creating confusion and leaving them with a bad experience.

How can you devise a smart referral marketing solution? Build your referral system by purchasing software that is designed to optimize your referral program.

8 Best Referral Program Software Tools

Let's move to the list of the best referral marketing software to build a personalized referral system that will automate your program, convert leads into customers, and strengthen their loyalty.

Before proceeding with the in-depth discussion, we’ve compiled a highlight table for you to have a glance.

Sr No

Software Name





Referral Program Software For Pre-Launch Waitlists

Starts at $200 per month for the Lite plan and goes up to $800 for the Pro plan



Referral Tracking Software

Starts at $49 per month for the Basic Plan 


Referral Factory 

Plug-and-Play Referral Program Software

Starts at $95 per month


Referral Rock 

B2B Referral Software

Starts with $200 per month


Mention Me 

Medical Referral Management Software

Pricing plans are customized per the business needs; you must contact the company for a personalized plan.



Popular Online Referral Marketing Software

Friendbuy starts at $99/month for the Starter DIY plan. 



Omnichannel Referral Marketing Software

Extole has yet to disclose its prices on the website; you'll have to contact them to know the pricing strategy. 


Referral SaaSquatch 

Referral Software for SaaS with Gamification

The Growth plan starts at $499 per month.

Prefinery - Referral Program Software For Pre-Launch Waitlists

Prefinery will help you introduce your product with an excellent pre-launch program with preliminary groundwork. This referral program software helps startups and small businesses to extend their pre-launch waitlist and design a word-of-mouth referral campaign for maximum impact at their launch.

Prefinery Homepage
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Why Prefinery?

Prefinery tops the list when it comes to security and customization of your product. With over 3000 plus web app integrations, this scalable referral program has proven to generate 40% more leads from referrals.

Top Features

  • No 1 referral generating tool - that levels up your prehype game and provides post launch integration of your website.
  • User management platform -  responsible for collecting, tracking and transferring data points.
  • Provides customization options - with multiple reward optimization, visual builder and curates multiple referral structures.


Prefinery starts at $200 per month for the Lite plan and goes up to $800 for the Pro plan. It offers a 14-day free trial period for all its plans.

ReferralCandy - Customer Referral Tracking Software

ReferralCandy is a highly effective referral-tracking software that allows you to create well-targeted and well-segmented campaigns.

ReferralCandy Homepage
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Why ReferralCandy?

One of the pioneers in referral software tools, ReferralCandy, is integrated with Etsy, Amazon Webstore, Shopify, and several other sites; this software is designed to boost sales for online stores.

Top Features

  • Customized ad targeting and audience segmentation - Creates customized ads for designated target groups as per their segmentation.
  • Tailored choice of rewards – Customized rewards offered to referrer and referral groups
  • Well-timed post-purchase emails – Offers referral program templates for email messages designed to hit referrals after their purchase.


ReferralCandy pricing starts at $49 monthly for the Basic Plan and charges a monthly subscription fee for the Premium Version. You can start with a 30-day free trial and work around it.

Referral Factory - Plug-and-Play Referral Program Software

Offering more than 100 referral templates, Referral Factory is a plug-and-play referral software with an interface featured in 18 different languages and a referral program that customers. Referral factory offers flawless integration with dominant CRMs such as HubSpot, Intercom, Salesforce, and Zoho.

Referral Factory Homepage
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Why Choose Referral Factory?

This drag-and-drop referral program builder seamlessly automates the process of enrolling, tracking, managing, and rewarding customers. Most people like Referral Factory because it helps acquire the top candidates quickly by encapsulating the power of word-of-mouth marketing.

Top Features

  • Easy-to-use interface - You can quickly build a referral program from scratch without coding knowledge.
  • Automated referral analytics system - This helps manage your referral campaigns across all marketing channels, targeting heterogeneous audiences.
  • Easy link generation and sharing - Referrers can quickly spread the word and track referrals from different channels.


Easy on the pocket, Referral Factory starts at $95 per month and offers a free trial for all its plans.

Referral Rock - B2B Referral Software

Referral Rock enables businesses to grow through word-of-mouth marketing. Companies set their referral marketing to autopilot with this powerful referral software. Providing one-click access and easy sharing on social media makes it convenient for customers to share your business.

Referral Rock Homepage
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Why Choose Referral Rock?

This B2B referral program software helps businesses of all sizes. Referral Rock comes with an easy setup process, email intimations, and one-step Google Analytics. As a channel for growth, it also uses integrated referral program widgets and automatic referral attribution.

Top Features

  • Creates an on-brand referral experience - With built-in referral offers, custom branding, and a visual referral program editor.
  • Offers customized referral incentives - For precise marketing goals, it helps choose the rewards and integrates with CRM systems such as HubSpot and Salesforce.
  • Generating Distinctive Referrals - Customized referral links, multiple sharing options, and a designated portal for tracking and sharing.


Referral Rock is priced slightly higher and starts at $200 per month.

Mention Me – Medical Referral Management Software

Mention Me is one of the top referral tools that cover six major verticals: food & beverage, health & beauty, finance & insurance, travel & hospitality, and fashion. This AI-driven referral marketing software effectively markets your referral program with maximum impact.

Mention Me Homepage
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Why Choose Mention Me?

Mention Me introduces a rare medical referral management interface,  commonly known as patient referral management software, that enables medical institutions to acquire patients through active referrals from existing ones and rewarding them as a goodwill gesture.

Top Features

  • Provides tracking links - Like most online referral program software, Mention Me provides proper attribution with relevant links.
  • Detailed analytics - It allows you to identify the most effective marketing channels, eliminate the unprofitable ones, and grow your customer base exponentially.
  • "Name Sharing" feature -  Allows for capturing honest world conversations with users, boasting company referrals, and letting them share on social media.


Pricing plans of Mention Me are customized as per the business needs; you will have to contact the company to get a personalized plan for your business.

Friendbuy - Popular Online Referral Marketing Software

Friendbuy is a popular online referral marketing software that captures email referral widgets. This software also helps marketers use referral marketing to build campaigns and track results.

Friendbuy Homepage
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Why Choose Friendbuy?

Friendbuy is a turnkey that gets referrals, acting like a powerful referral engine for a business. Moreover, companies can take advantage of its mature API and widget editing. Friendbuy helps you go beyond the basic referral programs and convert any idea into an actionable revenue-generating engine.

Top Features

  • Supercharges referral programs - This template-based referral software creates dashboards, automates rewards, analytics, and reporting, and provides anti-fraud control.
  • Marketing stack - You can easily integrate the software with your marketing stack, CRM software, and lead generation.
  • Easily shareable links and codes will spread your program’s popularity like wildfire, boosting revenues and customer loyalty.


Friendbuy starts at $99/month for the Starter DIY plan. Moreover, you can opt for a 30-day free trial to test run before opting for the monthly plan.

Extole - Omnichannel Referral Marketing Software

Extole is an excellent platform that provides growth opportunities with acquisition, retention programs and referral software. Offering omnichannel experiences, Extole can create a customized referral experience for each referrer and referral.

Extole Homepage
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Why Choose Extole?

Extole syncs seamlessly with customer engagement and retention tools, something all marketers crave: an all-in-one referral platform. Its SaaS platform helps create complete, efficient, and reliable customer acquisition channels. The offer includes nominate-a-friend, drop-a-hint, refer-a-friend, influencers, ambassadors, and friends & family.

  • On-brand sharing - With ready-made onboard referral templates and customizable content that requires no code, engaging a customer is super easy.
  • Diverse reward engines - It offers innovative incentives with gift cards, coupons, and loyalty points. The software also provides integrated fraud protection.
  • A/B testing - will help you test referral campaigns so you can move forward with the winners and eliminate the losers.


Extole has not disclosed its prices on the website; you'll have to contact them to know the pricing strategy.

8. Referral SaaSquatch - Referral Software for SaaS with Gamification

Referral SaaSquatch is a customer referral program software that uses smart tools for new referrals, builds loyalty into current customers, and runs lifecycle programs. Reward triggers, referrer leaderboards, and gamification are distinctive features that set this tool apart.

SaaSquatch Homepage
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Why Choose Referral SaaSquatch?

Referral SaaSquatch is a customer referral platform that targets B2C brands. The platform is geared towards SaaS, retail & eCommerce, telecom industries, and fintech, enabling multiple integrations and an app-centric user experience.

Top Features

  • Built-in referral and loyalty programs - Help reduce acquisition costs, increase retention, better activation rates, more revenue, and, above all, happy clientele.
  • Custom designed - For consumer service/box subscriptions, on-demand businesses, and online marketplace.
  • Multi-channel features - Include fraud detections, funnel analytics, and over 50 integrations with the marketing system and payment.


Referral SaaSquatch is priced slightly higher than other referral software. The Growth plan starts at $499 per month.

The Final Say

A refer-a-friend campaign is considered one of the most effective marketing tools. This approach lets existing customers know you appreciate them while providing a trustworthy network of new referrals.

Big companies empower their existing customers to become salespeople and advocate for their business by positive word of mouth. When paired with a refer a friend campaign software, this strategy leaves a bigger, better, and more effective impact.

Even though the article lays out the 8 best referral program tools a business can leverage to boost its progress, the choice is yours. Book one that matches your business needs and aims for the future. Prefinery.com is perfectly suited to level up your referral marketing strategy.

Frequently Asked Questions

Is there a free referral marketing software?

Yes, there are free referral marketing software that offer a limited free trial period; some of them are mentioned below:

  • ReferralHero – free trial
  • Genius Referrals – 30-day free trial
  • InviteReferrals – 14-day free trial
  • Growsurf – 14-day free trial
  • Referral Factory – 15-day free trial

To be precise, there is no free referral marketing software. This means you will have to buy a subscription anyway.

Which app gives the highest referral reward?

These top 5 apps give the highest referral rate:

1) MPL Pro – ₹10,000/Referral

2) Amazon Pay – Rs 25 per Referral

3) Upstox – ₹600 per referral

4) Meesho – Get 25% of Sales on Referral's First Three Orders

5) ySense – 30% Incentive Per referral

The essential element in your growth stack.

On average, our customers boost their leads by a whopping 40%.

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