Goal-driven Rewards, Vanity Referral Codes, and a Redesigned Project Creation Wizard

Added Goal-driven Rewards, Triggered when a Custom Event Occurs

Previously, we've only supported rewarding people when they refer a friend, and that friend signs up. Now, you can reward a person when their friend signs up and later performs a goal-based action, such as makes a purchase, subscribes to your newsletter, requests a demo, etc.

In addition to our existing Milestone reward type, you can now set up Single-sided (reward the referrer) and Double-sided (reward both parties) rewards in Prefinery.

Single-sided Rewards

Reward a person when they refer a friend, or when their friend performs a goal-based action.

Double-sided Rewards

Reward both parties when a referral happens, or when the friend performs a goal-based action.

Prefinery can now be used to recreate popular referral campaigns, such as:

• Google's receive up to $30 for every person you refer that signs up to G Suite.
• AirBnB's send a friend $40 in Airbnb credit. You’ll get $20 when they travel and $75 when they host.
• Dropbox's for every friend you refer, you’ll both receive an extra 500MB in cloud storage, up to 16GB.
• Uber's for every friend you refer who takes their first ride with us, we'll give you both a free ride up to $20.

Added New Triggers and Actions to Zapier

You can easily tell Prefinery about custom events which trigger rewards by using Prefinery's API or via our new Zapier Trigger Rewards action.

And, automating the delivery of rewards is easy with our webhooks or our new Zapier triggers: Reward Earned, Reward Delivered, and Reward Revoked.

Added Vanity Referral Codes

Previously, the referral codes generated by Prefinery were random alphanumeric strings, such as jM7f2. They just weren't very fun or memorable.

Now, when you enable the new Vanity Referral Codes feature, we'll use the user's name (or email address) to generate a unique, memorable referral code, such as jason997n.

After you enable this feature, referral codes will be generated using the first 6 characters of the user's first name ( or the first 6 characters of their email address, if their name is not available), plus a random 4 digit alphanumeric string in order to ensure uniqueness. These codes can be up to ten characters in length. For example:

• User's name: "Jason" → referral code: "jason997n"
• User's email: "marysmith@gmail.com" → referral code: "marysm538k"

You can enable the Vanity Referral Codes feature from your project settings page.

Redesigned Project Creation Wizard

Last month, we moved our homepage from Bootstrap to Tailwind CSS. It was the first step in our journey to a redesigned, cleaner in-app user interface.

This month, we took the next step, and completely redesigned the Project Creation Wizard. Check out the before and after shots below: