Kate Caldwell - The Prefinery Blog

Launch your idea the right way with a killer prelaunch campaign

With a well-thought-out prelaunch campaign that aligns with your long-term business goals, you’ll have customers waiting to give you their money.

Kate Caldwell

12 Nov 2020 · 8 min read

Starting a Refer a Friend Campaign? Here are seven tips to get you started.

There are a number of refer-a-friend best practices to consider when running a referral program. Here are seven tips to get you started.

Kate Caldwell

13 Oct 2020 · 6 min read

Looking to scale your business? Word of mouth marketing is your secret weapon.

If you want to get the most out of your business you need to master Word of Mouth Marketing (WOMM). It’s the most scalable way to sustainably grow your business.

Kate Caldwell

14 Sep 2020 · 5 min read