In a world with multi-faceted product launches, planning and building a new product from scratch and marketing it to a successful release has become ever so formidable.
From discovering the ideal product design and identifying market trends to devising effective marketing strategies and allocating resources, the project is too immense to rely on manual labor and google sheets.
Without proper management and organization, product launches can become chaotic, leading to missed deadlines and suboptimal results. Businesses, nowadays aim to establish centralized platforms where teams can collaborate and communicate all elements of a product launch; from planning and execution to marketing and sales.
Best product launch software instate a streamlined approach to effectively manage and organize tasks, activities, and concerned parties involved in a product launch. We’ve rounded up the 14 best product management tools to automate and optimize your future product launches with minimum effort.
What is a New Product Launch Software?
Product launch software is a digitally smart tool, or perhaps a comprehensive solution, designed to assist businesses streamline and automate all product launch-related activities. It provides a structured framework for startups and companies to flesh out a product from conception to execution.
Product management tools are set to empower product developers to create minimum viable prototypes and monitor their transformation into fully-fledged alpha products. With clear visibility and access to the product roadmap, managers can:
- Organize and manage sales teams
- Analyze the outcomes of marketing campaigns
- Monitor performance and customer engagement
- Revise product launch plan and timelines
- Instate communication and team collaboration
- Streamline project management
Product launch software often integrates CRM systems, e-commerce platforms, and communication tools to simplify data exchange and access between departments. By facilitating efficient planning, collaboration, and resource management, the software optimizes the entire launch process and increases the chances of a successful market entry.
4 Reasons Why a Product Management Tool is Needed
While innovation could be your prime agenda, designing a product that propels your company’s vision can be challenging. Even so, preparing for its successful launch that builds momentum for sales and establishes your prominence in the industry is the real backbreaker - unless you instate powerful product launch software.
Let’s review why equipping project management tools help businesses gain a competitive edge in their niche.
Efficient Planning and Project Management
Product launch software works as a centralized platform for businesses to plan and organize relevant tasks and activities involved in a successful product launch. By creating a structured launch plan, product development teams can break down the process into more manageable tasks and plan clear and definitive timelines.
With automated project management features, businesses can not only define project goals and milestones but also implement strategies and assign tasks to team members. This reduces internal confusion, minimizes delays, and ensures the launch process progresses smoothly.
Seamless Collaboration and Communication
Internal collaboration and communication between employees and concerned stakeholders are fundamental to any project. Unfortunately, 40% of employees have reported a communication gap in their organization.
Product launch software provides a centralized platform where team members can communicate and collaborate in real time. It serves as a hub for discussions, updates, and information sharing related to the product launch.
Real-time communication eliminates the need for lengthy email chains or meetings. Instead, it offers comment threads and chat options for quick interaction, accelerating the pace of collaboration and decision-making.
Team members can access the software from anywhere, facilitating seamless communication regardless of physical location or time zone. Sharing work-in-progress, prototypes, or marketing materials on the designated platform allows others to review and provide valuable feedback.
Effective Marketing and Promotion
Generating excitement and buzz for your product launch is a prerequisite for acquiring leads and ensuring early sales. A successful pre-launch marketing campaign demands careful consideration, planning, and collaboration between all concerned authorities and stakeholders. With advanced marketing software in their arsenal, businesses can:
- Plan, execute, and track the performance of their marketing campaigns.
- Personalize their marketing messages and target specific segments of their audience.
- Manage social media presence to enhance brand visibility and customer engagement.
- Schedule automated email sequences, and track the performance of their email campaigns.
- Identify sales opportunities, and optimize their marketing and sales alignment to meet business goals.
Improved Analytics and Data Tracking
By reviewing the outcome of their marketing campaigns, businesses can have a holistic view of the launch performance and make data-driven decisions based on actionable insights.
Product launch software allows businesses to gather and consolidate data from various sources like website analytics, customer interactions, and social media engagement. Collecting real-time data help companies stay informed of their launch progress and respond promptly to performance issues or opportunities.
The software also assists with data segmentation and filtering based on user demographics, geographic location, marketing channels, or campaign segments. The driven insights help marketers benchmark performance against previous launches or industry standards and redefine their promotion tactics accordingly.
Top 14 Best Product Launch Software to Streamline Your Business
Since launching a new product is a huge responsibility, employing the following product launch tools can help share the burden. In fact, automating tasks within a product management lifecycle is a growing trend in the IT industry.
Automation helps companies minimize cost and time by factoring out repetitious, monotonous work, allowing managers to invest labor in more important activities. By leveraging the best product launch tools, businesses can streamline their planning process, improve team collaboration, and ensure a well-executed product launch.
Product Research Software
Insufficient research can be detrimental to any product launch. Product research tools can help businesses conduct extensive research on their target market, customer needs, and competitive landscape to revise their strategy throughout the product development process.
An insight into market trends and tracking user behavior allows businesses to gauge market potential, locate opportunities, and create products that fulfill the demand. Here are two popular tools that can help you uncover customer journey and identify market potential:
If you plan to kickstart your e-commerce business, Jungle Scout can help you identify profitable product opportunities in your respective niche. The platform offers an entire suite of features for product research, market analysis, and competitor tracking.
The intuitive user interface is meant to assist beginner e-commerce sellers in searching and filtering products based on sales volume, price, ratings, and reviews.
The main standout feature of Jungle Scout is its vast product database. Signing up on the platform allows users to assess product sales, trends, and competitor performance in the niche.
Unlike Jungle Scout, Survata specializes in survey-based user research. It provides businesses with a platform to create and distribute surveys to a targeted audience, allowing them to gather valuable data and insights.
The software offers various question types, survey templates, and customization options, making designing surveys that meet specific research objectives easy.
Survata offers integrations with popular data analysis and visualization tools you need to import survey data into your preferred analytics platforms seamlessly. Marketers can align their survey data with other sources to view the target market on a broader scale.
Product Launch Software for Internal Management
Effective planning, coordination, and organization are crucial to a product launch. All team members and stakeholders must coordinate mutually toward an agreed-upon agenda.
Many businesses have established smart centralized platforms where teams can collaborate, track progress, and manage various tasks and activities related to the product launch. Here are two internal management software you may want to add to your arsenal:
Embedded with a user-friendly interface, Asana aims to help you automate workflows, track progress, and enhance team coordination for an upcoming product launch.
The project management institution enables team managers to create and manage tasks, set deadlines, and assign responsibilities to staff members.
The best part, Asana is highly collaborative. Team members can communicate directly within the platform without following scattered email chains or communication tools. The platform reports project progress and team productivity to management heads in real time.
Trello is a widely-adopted internal management suite, offering a user-friendly experience to help teams collaborate, track progress, and manage project workflows.
Trello's visual and intuitive approach to launching a product sets it apart. The software uses boards, lists, and cards to represent tasks and project stages, allowing teams to visualize and organize their product launch activities.
Integration with communication tools like Slack or email platforms enables seamless information flow and real-time notifications. Startups and enterprises can access and manage their product launch projects on the go.
Product Roadmapping Software
No better way to plan, share, and track product launch strategies than product road mapping software. The software is primarily geared toward product marketers, empowering them to create, visualize, and manage product roadmaps leading up to the launch.
For most companies, It serves as a visual representation of the product's direction and key milestones, helping align stakeholders and teams toward a shared vision. Here are two impressive product roadmap software:
With its robust road-mapping, collaboration, and synchronization capabilities, Aha! is quickly becoming a top choice for product managers. Besides building visually appealing and customizable roadmaps, managers can invite stakeholders, easily share launch plans, and get feedback directly within the platform.
Aha! excels in integration capabilities, allowing seamless synchronization with task management platforms, version control systems, and communication tools to streamline workflow and enhance coordination.
When it comes to cross-functional collaboration and diverse synchronization capabilities, ProductBoard takes the lead. The software allows product teams to effectively plan, prioritize, and execute their product strategy with a customer-centric approach in mind.
With customizable templates, drag-and-drop functionality, and timeline views, concerned parties can easily organize and present their roadmap to launch your product effectively.
ProductBoard extends top-notch customer support with comprehensive onboarding resources, including documentation, tutorials, and webinars, to help users get up to speed quickly.
Product Launch Software for Sales and Marketing
Developing an amazing product is followed by crafting an equally impressive marketing and sales strategy. The process involves market research, understanding customer behavior, and assessing competitors' performance in the niche.
Nevertheless, equipping a product launch software streamlines every step with profound insight and coordination, boosting the campaign for greater sales. The following tools are widely used to amplify marketing and sales strategies:
From audience targeting and segmentation to campaign management and analytics, the platform offers a holistic solution to help you create, plan, execute, and measure the success of their pre-launch marketing practices.
With an extensive clientele of over 600,000 websites and online businesses, Sumo empowers businesses to streamline their marketing efforts and drive more sales.
Sumo has earned quite a reputation as a smart campaign manager. As a centralized platform, Sumo enables users to create timelines, set milestones, allocate resources, and collaborate with various teams, ensuring all marketing activities are coordinated and executed seamlessly.
No product launch tool is recognized and celebrated more than MailChimp when it comes to email marketing capabilities. The platform has expanded its arsenal, offering analytical and audience management services to enhance the conversion rate.
MailChimp extends a user-friendly interface with intuitive tools that you should use to design and send engaging email copies. With a drag-and-drop editor, customizable templates, and automation capabilities, users can create personalized and visually appealing emails to promote their upcoming launch.
Robus analytic techniques help you track open rates, click-through rates, and conversions to assess the effectiveness of their email marketing campaign.
Product Launch Software for CRM
CRM, or Customer Relationship Management, refers to a strategy and technology businesses use to manage and nurture their customer relationships. Integration with CRM allows marketers to monitor campaign performance, track customer responses, and assess the impact of their marketing efforts on lead generation and sales.
HubSpot CRM is a centralized hub for managing customer data, tracking leads, and nurturing relationships during product launches. It provides a user-friendly interface clad with intuitive features that streamline sales, marketing, and customer engagement efforts.
Hubspot CRM allows teams to track lead interactions, record notes, and schedule follow-up projects and tasks - a systematic approach to lead management with higher chances of conversion.
Besides syncing with subsequent Hubspot marketing software, it also offers interactions with popular third-party applications to maximize the existing technology stack. With the full suite of tools from Hubspot, staff members can connect with buyers at any point in their journey.
With a focus on improving sales efficiency and enhancing customer interactions, Close.io offers comprehensive tools and features to support businesses during their product launches.
With Close.io, sales teams can effectively prioritize leads, schedule follow-ups, and streamline the sales process, ensuring maximum productivity and efficiency.
As a product launch software for CRM, Close.io offers robust communication management features. Integrated calling, emailing, and communication tracking within the platform provide support staff with a comprehensive view of all customer interactions.
Product Launch Software for User Feedback Acquisition
If you want to sustain your customer base and attract more users through their referrals, you should invest in exceptional customer service. Or simply add customer service software to your inventory.
Insights from such software help businesses analyze user feedback and make data-driven decisions to refine their products and enhance the overall user experience.
Olark is a versatile live chat and customer messaging platform that can be leveraged for user feedback acquisition. With its focus on real-time customer engagement and communication, Olark offers features that enable businesses to gather valuable feedback from early adopters during the product launch phase.
Olark’s seamless integration help embed chat widgets on websites and initiate conversations with visitors. Businesses can initiate proactive chat invitations based on specific triggers or offer chat support to visitors who have questions or need assistance.
From customizing chat greetings to designing chat widgets that align with branding guidelines, Olark enables businesses to provide a personalized and consistent user experience before and after the product launch.
While Unbounce specializes as a landing page builder, it serves as an effective tool for marketers to track and increase your landing page conversions. Unbounce makes it easy for businesses to design landing pages that capture attention, drive engagement, and increase conversions.
The software provides A/B testing capabilities, allowing users to test different variations of their landing pages and determine which version performs better in terms of conversions. The built-in analytics and reporting features help management teams monitor performance metrics and refine their landing page strategies based on those insights.
Product Launch Analytics and Tracking Software
Knowing how visitors interact with your website or landing page helps you analyze possible pain points and redefine your sales strategy based on their user experience. The idea is to understand what your users need and provide optimized solutions to increase signups or product sales.
The analytics and tracking software is a specialized tool designed to track, measure, and analyze various metrics and data-related product launches. Here are two noteworthy analytics software you must adopt ahead of your upcoming release:
Google Analytics is a powerful web analytics tool that provides comprehensive insights into website conversions and app performance. The platform empowers businesses to track, measure, and analyze performance KPIs during and after a product launch event.
One of the standout features of Google Analytics is its ability to track user interactions and conversion goals, such as sign-ups, purchases, or downloads. Accessing real-time data help marketers gauge the direct impact of their launch effort and make adjustments to the strategy if required.
Much like Google Analytics, Mixpanel provides detailed event-based analytics by tracking specific user actions and behaviors in response to a product release. The event-specific outcomes help businesses understand user interactions, identify potential bottlenecks, and redesign the product or service based on user response.
Mixpanel’s notable feature is the funnel analysis that enables product managers to visualize and assess the user journey from initial interaction to the final conversion. Many businesses optimize the conversion funnel to revise and redirect their launch campaigns with better prospects for success.
Product management tools have become essential to any product launch stack. With the automation of repetitive tasks, efficient project planning, effective resource management, and mutual collaboration, product launch software streamlines the pre-launch and post-launch stages.
Whether you’re eyeing product research software to validate your product idea or want CRM software to streamline your customer management processes, we’ve shared some amazing product launch tools to assist you at every step. Get onboard with Prefinery.com and take your product launch campaigns to the next level.
How can a product launch software benefit my startup?
For a startup, product launch software can streamline product planning and management, improve collaboration, and promote sales strategies. Instate smart management tools to track website traffic and acquire post-launch customer feedback.
What features should I look for in product launch software?
When evaluating product launch software, consider features such as project planning and task management, and team collaboration tools. A platform's integration capabilities with other product launch tools can save a lot of time and money. Pay attention to analytics and reporting functionalities and user feedback acquisition mechanisms to make more informed decisions.